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HOW TO COMMAND ATTENTION: ADVICE FROM A MEDIA COACH
Terry Trespico - talk at Womens Media Group - notes taken by Regina Ryan - 2-10-15

Being able to articulate your needs in a powerful, persuasive, compelling way is crucial to your success. Terri Trespicio will show you how to prepare your authors, your clients and yourself for every speaking opportunity, whether it's a media interview, important meeting, presentation, or everything in between.

You'll learn:

  • The biggest misconceptions about media appearances, and how to avoid making the same mistakes over and over

  • What every TV producer lies to you about

  • What the media wants from you and how to justify it with what you want (they're not always the same thing!)

  • The ways women in particular undermine their own messages, every time

  • How to overcome the fear of being forthright

  • How to handle unsolicited feedback; i.e., dealing with haters (and you'll have them)

  • How to frame a compelling narrative

  • Tips for communicating with conviction, passion, and authority

  • The key difference between public speaking & broadcast, and how to shape your message accordingly

  • How to use every appearance to build your brand, rather than check a box

About Terry Trespicio:

Terri teaches authors and experts to rethink what they're saying and how they're saying it, showing everyone from media newbies to high-profile personalities how to sharpen their opinions and fine-tune their on-air delivery. For nearly a decade she served as a senior editor at Martha Stewarts Whole Living (formerly Body+Soul) magazine and hosted a live, daily, call-in show called Whole Living on Martha Stewart Living Radio on Sirius XM. She has appeared on many television shows, including the Today show, Dr. Oz, and Anderson Cooper, and currently hosts her own show, Solopreneur, on the Whatever It Takes Network.

How to command attention:

  • Get to point and sell

  • No idea will sell - it takes a person

  • No one isn't a brand any more

  • If you get on TV or radio, produce your segment

  • Be controversial - bite and bite back

  • Give the media something they are interested in - don't wait for them to bring up your point - just do it yourself

  • Don't use "we", - assumes too much - as in Brian Williams

  • Have opinions, no questions (you're the expert)

  • Drop the qualifiers

  • Your job is to be the expert and a Real person

  • Your opinion is everything - its not your information but your opinion that counts

  • Answer the question - best if you supply the questions

  • Never say I think

  • Knowing things doesn't mean you can communicate

Treat every interview like you're  on the Today show.

Mistakes authors make:

  • I'm great - the producer Said so.  Doesn't mean much - just them being polite

  • Getting across This is what I do and stand for is your concern.  This is not what the producer needs but you have to do it anyway.

  • She recommends the book Pitch Anything by Oren Klaff - good book - hes a fundraiser

Biggest media mistakes:

  • Dont be a slave to the material - how you got here  NO!! - start in the middle

  • Dont deliver  a monologue - doesn't engage the interviewer - ask the interviewer a question if you see their eyes glaze over

  • Don't be over rehearsed

  • Got to answer the question

  • Don't be too soft - you serve no one

  • Failure to sell

 

Biggest fears:

 

  • I don't know enough - what if I'm not a real expert

  • I can't get it all in - think of it as your Oscar moment - what's my real mission - what are your two points?

  • Fear of offending - you will not have a media career if you are afraid of offending - don't let haters run your career

  • What if they ask me something I don't know - can't have an answer for everything - nothing wrong with saying I don't know

 

The redirect is everything - i.e. That's such a good question and the answer is no and here's why - and move into your points

I'm nervous - the solution is be more concerned with what you want to get across not what they think of you. Be concerned with the teaching

 

The Mark of a pro:

  • Keep points tightly focused

  • Knows what she wants to say but is prepared for anything

  • Isn't thrown off by a question

  • Is clear and succinct

  • Sets the record straight

 

Re: nerves - watch the coffee, get enough sleep - key

Medicate if necessary - beta blockers

Never sit back in a chair, lean forward Don't make them work hard - offer to do all sorts of things

Prepare unique talking points that are counter intuitive - so it doesn't sound familiar

Advises against writing out what you want to say and memorizing it

 

Nothing more boring than people agreeing with each other

Paula the TV news producer in the audience adds: anchors never look at the questions and research

Have a big response and then redirect

Start videoing yourself -

Make a YouTube channel and video segments of yourself talking on your subjects - just use an iPhone