Track Record/Performance

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• Phenomenal best-selling track record

• New York Times best-selling track record

• National best-selling track record

• Demonstrated market (sales of audio, tickets, events, records, cds, print-related)

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Media Tie-Ins

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• High media visibility

• Guaranteed national media

• Strong media platform

• Ongoing speaking platform (circuit, word of mouth, number of people already familiar with, estimated attendance)

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Editorial Content

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• Hot topic

• Explosive disclosures

• Headline-making disclosures

• Groundbreaking research

• Built-in publicity hook

• Unique twist on a strong subject category

• Rare critical acclaim for author, past books

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Category Strengths, Positioning, Publishing Issues

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• Strong backlist category

• Impulse value

• Title appeal (impulse buy)

• Serves possibility (audience need)

• Brand identity (merchandizing potential)

• Gift potential

• Holiday tie-in (Halloween, Easter, Mother's Day, V-day, Xmas)

• Launch opportunities (anniversary of event, death, birth, etc.)

• Mystique (embargo)

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Author Credentials

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• Breakout potential (debut)

• Impressive author credentials

• Extraordinary author credentials (expert)

• Highly connected author (award winning)

• Icon

• National presence

• Pre-existing network (targeted mailing lists)

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